Appreciating marketing processes and how to find your balance

When I’ve approached organizations and asked questions about how they prepare their marketing strategy, I’m typically met with an abundance of spreadsheets, PDFs and “playbooks” for how their teams strategize and implement marketing efforts. Or, on the other side of things, many have the “wing-it” mentality and make gut decisions with little to no strategy — or what I call the…

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Principal Consultant and Founder of Krohn Marketing, Inc that enjoys relieving work stress by writing about it.

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Elizabeth K.

Elizabeth K.

Principal Consultant and Founder of Krohn Marketing, Inc that enjoys relieving work stress by writing about it.

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